Live Music Industry Program

A Hands-On Learning Experience in the Live Music Industry

The Amplify Program, a partnership between Emerald Spark Events and Spark Innovative Learning Project, aims to remove barriers of entry into the live-music business. Led by Alicia Cullison and other industry professionals, the program combines educational workshops with hands-on experience. Participants gain access to a network of professionals and venues in and around the Tri-Cities. This innovative, hands-on learning experience is designed for young adults considering careers in the live music industry, providing comprehensive knowledge of concert promotion, production, and marketing through in-person workshops, real-world experience, and industry connections.

Our core values drive our approach. We believe in creating mutual benefit for all participants, ensuring everyone gains from the experience. We foster an inclusive and supportive community, where individuals feel welcome and valued. We are committed to providing neurodivergent-friendly learning environments, and adapting to diverse needs. We maintain clear expectations and promote professional conduct, establishing a structured and respectful atmosphere. Ultimately, we aim to break down barriers to entry in the live music industry, opening doors for aspiring professionals.

Industry Roles & Structure

  • Understanding the diverse roles in live entertainment

  • Navigating the ever-changing landscape of the music industry

  • Business fundamentals

Professional Skills

  • Contract comprehension and negotiation

  • Portfolio development

  • Job search strategies specific to live entertainment

  • Personal branding and networking

Technical Skills

  • AI tools and technologies for entertainment production

  • Design fundamentals for marketing and promotion

  • Social media strategy and platform optimization

  • Podcast production and distribution

  • Established and emerging design/distribution platforms

Hands-On Experience

  • Observe live podcast production

  • Work with guest speakers and industry collaborators

  • Participate in real-world production scenarios

Behind-the Scenes Experiences

  • Treefort Music Fest

  • The Gorge Amphitheatre

  • Spokane Knitting Factory

  • Bumbershoot

This program is perfect for individuals interested in:

  • Concert marketing

  • Audio engineering

  • Lighting design

  • Backstage hospitality

  • Talent buying

  • Stage operations

  • Front-of-house operations

  • Multimedia design

  • Festival operations

  • Non-profit fundraising

In-person learning lab classes meet twice weekly at Fuse Coworking Space, Tuesdays and Fridays. Times TBA