The Gain Stage
Live Music Industry Program
A Hands-On Learning Experience in the Live Music Industry
The Gain Stage aims to remove barriers of entry into the live-music business. Led by industry professionals, the program combines educational workshops with hands-on experience. Participants gain access to a network of professionals and venues in and around the Tri-Cities. This innovative, hands-on learning experience is designed to provide comprehensive knowledge of concert promotion, production, and marketing through in-person workshops, real-world experience, and industry connections.
Industry Roles & Structure
Understanding the diverse roles in live entertainment
Navigating the ever-changing landscape of the music industry
Business fundamentals
Professional Skills
Contract comprehension and negotiation
Portfolio development
Job search strategies specific to live entertainment
Personal branding and networking
Technical Skills
AI tools and technologies for entertainment production
Design fundamentals for marketing and promotion
Social media strategy and platform optimization
Podcast production and distribution
Established and emerging design/distribution platforms
Observe live podcast production
Work with guest speakers and industry collaborators
Participate in real-world production scenarios
Hands-On Experience
Behind-the Scenes Experiences
Treefort Music Fest
The Gorge Amphitheatre
Spokane Knitting Factory
Bumbershoot
This program is perfect for individuals interested in:
Concert marketing
Audio engineering
Lighting design
Backstage hospitality
Talent buying
Stage operations
Front-of-house operations
Multimedia design
Festival operations
Non-profit fundraising
